Yamaha Motorsports
Fall 2022 Campaign
Role
UX/Visual Designer
Timeline:
1 month
Team
1 designer
1 sales representative
1 campaign manager
Methods
Research, Storyboarding, Visual design, Animation, Prototyping
OVERVIEW
Yamaha Motorsports RFP
Proposed tailor-made ad units and a strategic media plan to secure a partnership with Yamaha for their Fall 2022 campaign, with focus on promoting new ATV and motorbike product lines. We aimed to leverage Adludio’s custom ad units to secure Yamaha as a key partner and to help them successfully advertise new lines of motorsport vehicles.
My Impact:
As the design lead, I developed mobile and CTV ad concepts for the Yamaha proposal. I collaborated with the campaign manager and sales team to align creative strategy with awareness and engagement KPIs, crafting fresh ideas that strengthened our pitch.
The Client
Since Yamaha was a reoccurring partner of Adludio, our team wanted to continue bringing innovative units. I designed several ad units that highlighted YXZ1000R, MT-10 SP, Ténéré 700 models to showcase the range of our ad unit offerings and design directions.
Target Audience:
Outdoor Enthusiasts (Ages 25-40)
Primary KPIs
Awareness
Engagement
Budget
$100K-$200K
The Solution
Based on the budget for the campaign and scope of products Yamaha sought to advertise, I proposed and designed 3 key ad units that showcased user engagement actions and vehicle models.
Moodboards
I researched all the different models and created mood boards to make sure I had a firm grasp of the different branding and to guidance for the creative direction of each unit.
Reviewing Past Campaigns
Reviewing previous campaigns helped inspire new ideas and identify ways to differentiate our proposal with a fresh creative approach.
Final Deliverables
Given time constraints for the RFP, I created one demo to showcase the full ad experience. I created storyboards for additional concepts to help the clients visualize the other ad units.
USER SLIDER (VIDEO) UNIT
The user is prompted to interact the screen by moving the slider to “turn down the brightness. Upon interaction, a video will follow showing the bike in action and different specs on the model. The ad experience wraps up with a branded end card.
USER SLIDER (VIDEO) UNIT - MT-10 SP
PREROLL - WOLVERINE RMAX 1000
SCRUB UNIT - YXZ1000R
STICKY BANNER - WOLVERINE RMAX 1000
STICKY BANNER - TENERE 700
OUTCOME
While we didn't win this proposal…
The team secured future partnership opportunities by showcasing new innovations and the potential of custom ad units. We also used this campaign to gauge client interest in these innovations, allowing us to explore how custom designs could be applied across new ad spaces.
