Disney Cruella
UX/Visual Designer
Timeline:
3 months
Research, Storyboarding, Visual design, Animation, Prototyping
OVERVIEW
My Impact
Co-led design of ad concepts from RFP to live units, aligning strategy and branding to deliver a campaign that exceeded engagement, click-through, and video completion KPIs.
46.9%
Engagement Rate Achieved
600,000
People engaged with the ad
1,280,000
People saw the ad on their mobile
The Client
I collaborated closely with Disney to ensure our interactive ad units aligned with their strict visual identity and branding guidelines, iterating with their design team to balance creative innovation with brand consistency.
Target Audience:
Movie Goers
(Ages 18-40)
Primary KPIs:
Awareness
Engagement
Budget:
$150K
The Solution
Within the campaign’s budget and scope, I designed a final ad unit to drive awareness and promote Cruella’s movie release.
RFP Submission
At the RFP stage, I collaborated with senior designer Andrey to develop a creative scrub unit featuring a bold reveal that captured the essence of Cruella’s character. With limited pre-release assets, we created custom visuals to bring our concept to life and incorporated trailer videos to further audience engagement beyond the initial interaction.
SCRUB UNIT
SENSORY VIDEO UNIT
Reviewing Past Entertainment Campaigns
Reviewing previous successful entertainment campaigns helped shape our creative direction and approach to key KPIs. We noticed that the strongest-performing units leveraged film trailers or featured recognizable characters, insights that informed our rationale and strengthened the “why it works” behind the concepts we submitted.
Live Campaign Deliverables
The Disney team approved our Scrub unit and provided assets to support our vision, producing the pre- and post-reveal sketches for animation. We iterated on optimal layouts for CTAs and supplemental information, while I coordinated with their team to align on best practices for video length and overall ad experience flow.
SCRUB DEMO
Users scrub the screen to reveal Cruella’s costume sketches, unlocking a trailer preview and ending with a branded CTA. This interactive unit blends creative storytelling with engagement-driven design.
SCRUB STORYBOARD - FULL SIZE
SCRUB STORYBOARD - MPU SIZE
OUTCOME
Performance
Overall, the campaign exceeded key performance targets and demonstrated Adludio’s potential as a strategic partner for future entertainment campaigns.
Engagement Rate Achieved
People engaged with the ad
People saw the ad on their mobile
