Designing in Adtech
Yamaha Motorsports: Fall 2022 Campaign
Ben and Jerry's Non-Dairy Pints
Bulgari: Allegra
Yamaha Motorsports: Fall 2022 Campaign
January 2022
Overview
Proposed tailor-made ad units and a strategic media plan to secure a partnership with Yamaha for their Fall 2022 campaign, with focus on promoting new ATV and motorbike product lines. We aimed to leverage Adludio’s custom ad units to secure Yamaha as a key partner and to help them successfully advertise new lines of motorsport vehicles.
The Client
Since Yamaha was a reoccurring partner of Adludio, our team wanted to continue bringing innovative units. I designed several ad units that highlighted YXZ1000R, MT-10 SP, Ténéré 700 models to showcase the range of our ad unit offerings and design directions.
Target Audience:
Outdoor Enthusiasts (Ages 25-40)
Primary KPIs
Awareness
Engagement
Budget
$100K-$200K
The Solution
Based on the budget for the campaign and scope of products Yamaha sought to advertise, I proposed and designed 3 ad units that showcased user engagement actions and vehicle models.
Final Deliverable
Given time constraints for the RFP, I created one demo to showcase the full ad experience.
In this Slider unit, the user is prompted to interact the screen by moving the slider to “turn down the brightness. Upon interaction, a video will follow showing the bike in action and different specs on the model. The ad experience wraps up with a branded end card.
Outcome
Didn’t win the proposal for this specific campaign, but was able to garner future partnership opportunities through showcasing new innovations and possibilities of custom ad units
Was able to utilize campaign opportunity to gauge client receptiveness of new innovations allowing my team to explore different possibilities of how to apply custom designs to a new ad space
Ben & Jerry’s: Non-Dairy Pints
Octover 2021
Overview
Ben & Jerry’s approached Adludio for a potential partnership to promote their non-dairy pint ice cream line. Their goal is to attract both new and existing non-dairy consumers by showcasing familiar core flavors made with an almond milk or sunflower butter base. I collaborated with another designer to develop three ad units designed to emphasize the satisfaction and appeal of a “healthy and tasty” experience for their target audience.
The Client
Most of the research was provided by the client provided and based on learnings from previous campaigns we’ve ran for other food brands.
Target Audience:
Non-Dairy Explorers (Ages 18 to 54) consists of those with a purchase history of dairy alternatives and those who would potentially be open to it, or those who have previously bought non-dairy ice cream
Primary KPIs
Awareness
Engagement
Purchase intent
Budget
$1 million
The Solution
I went through multiple iterations of design, while considering the target audience, budget, and Adludio’s available products to create custom unit that would result in a robust campaign.
Adludio’s Tap Sensory Engagement unit has a strong track record, consistently exceeding campaign KPIs—including CTR, ER, and VTR. Historically, it achieves exceptional engagement rates of 13.89% ER (compared to a 5% benchmark) and clickthrough rates of 2.11% (versus a 1% benchmark)
Since the client identified engagement rates as a key KPI, I selected the Sensory Engagement unit (Tap and Hold interaction) for this proposal.
Tap and Hold Sensory Engagement Concept
I designed an ad unit that showcases Ben & Jerry’s core flavors while emphasizing their non-dairy bases. To create an engaging yet seamless experience, I incorporated a simple tap-and-hold interaction paired with subtle animations to convey the message effectively. This unit leverages the familiarity of Ben & Jerry’s signature flavors while introducing the non-dairy elements in a fun and interactive way.
Final Deliverable
I designed and prototyped a demo ad unit that captured the playful essence of the Ben & Jerry’s brand while effectively highlighting their newest non-dairy line and its key features to drive awareness.
Final Outcome
Did not win RFP, but bolstered client relations with Ben & Jerry’s by showing capabilities of Adludio design for consideration of future campaigns
Designs from this proposal can be added to Adludio’s portfolio of custom ad units to guide partnerships with other brands in this vertical
Bulgari: Allegra Campaign
February 2024
Overview
Bulgari is looking to promote Allegra, their line perfumes for luxury perfume shoppers. The client is focused on driving awareness and engagement via an interactive ad. Working closely with my client services team, I designed a gamified ad unit to highlight the different SKUs within the Allegra line.
The Client
The Bulgari team provided some research and targeting goals in their initial brief, which helped frame my approach for designs. I also took a look into the brand and referenced old ad campaigns to get a better understanding of their branding. Bulgari is minimalistic, refined, and elegant which was an important guiding point throughout my strategizing and iteration.
Target Audience:
Luxury Perfume Shoppers (Ages 18 - 64; Skews between 34-54 years old, married with children)
Primary KPIs
Awareness
Engagement
Budget
$50-$100K
The Solution
I created a gamified ad experience that features different SKUs of the Allegra line. My goal was to effectively drive user interaction in a unique and fun way while maintaining the luxury look and feel of the brand.
Physics Engagement Concept
I designed an ad unit that showcases Ben & Jerry’s core flavors while emphasizing their non-dairy bases. To create an engaging yet seamless experience, I incorporated a simple tap-and-hold interaction paired with subtle animations to convey the message effectively. This unit leverages the familiarity of Ben & Jerry’s signature flavors while introducing the non-dairy elements in a fun and interactive way.
Final Deliverable
The user is instructed to drag and release the Bulgari branded ball to start the ad experience. Upon release, the ball bounces off the edges of the ad canvas and and the perfume bottle to show off different SKUs of the Allegra line.
